Don’t fix it.
This is not a case of I don’t like change. In fact, I’m a UI/UX designer so I’m all about improving apps for an enhanced user experience. The UI is missing the mark. The design is outdated and follows a web format rather than design for mobile app. The UX is seriously baffling. The last version was appropriately trimmed down to allow users to get info they desired at a glance without excessive cognitive load. But it was also customizable, particularly the radar and preferences. Now with the new update the user experience is so cumbersome and not intuitive. It’s a major issue that gave me an abandon point feeling multiple times. I’m surprised because this news agency has a stellar reputation for web design. In fact, I used it as an example of a Heuristics review to show a good example to a client. The app was a functional version of what’s available on the web, as all good responsive design should be. I’m not sure what happened but I hope the reviews are read and taken seriously because if I get that UIUX process and can be patient to stick it out but felt like abandoning multiple times then I feel like others won’t even use it. That would be a loss from a very reputable news and weather team.
Now for the positives… I like that the radar now shows the upcoming radar without stopping at current time. It was a pain before to have to go in to select future cast. The graphics for the current conditions are nice. More industry standard. Having the current conditions and the radar at the top of the screen is good UX because that’s what people likely want to see most in our area. The video forecast below it is useful and in the appropriate place in the hierarchy. The hamburger menu is fine but should align better with calls to action on home page. Adding a location has customizable features which are unique and make your app stand out without losing function or adding confusion.
The remainder of the home page needs a redesign Pin it should be a button, not a hero image. Upselling the other apps should have a different design than the weather related info (current conditions, radar, video forecast). Asking for users to download other apps are different call to actions, so they need a differentiated heading and layout so it doesn’t confuse users as their mental schema organizes it the same. The ad placement is off. Jumpstart your morning is a call to action for your company. It should be larger than the ad that currently shows solar panels because that’s someone else’s company.
I hope this review is helpful and I look forward to seeing the upcoming updates to see what you have in store next.